In August 2024, Kunchi Group officially entered into a strategic partnership with the globally renowned skincare brand OLAY, marking a deep integration of both parties in the beauty and skincare sector. This collaboration, based on long-term mutual trust, aims to drive steady business growth and open up new market prospects.

As a core brand under Procter & Gamble, OLAY has become the trusted choice of over 80 million women worldwide, thanks to its exceptional skincare research and development technology and profound understanding of women's needs. Moving forward, the two parties will work closely together, combining Kunchi Group's resource advantages with OLAY's professional strength, to bring more innovative skincare experiences to consumers and make beauty more accessible.