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E-Commerce Operation

Kunchi provides B2C, B2B and cross-border e-commerce operation services to brand companies, helping international excellent brands to enter Chinese market.

Operating Characteristics

Multi-Channel

Cases

Anessa Tmall Super Category Day

Theme: Enjoy the sunshine together
with Wang Junkai

Event Highlights:: The spokesman guessing activities were released inside and outside the website simultaneously for the warm-up of the official announcement.; Wang Junkai customized the oral broadcast for Tmall super category day and was issued on the Tmall platform for the first time.; The Tmall super category day * Anessa * Wang Junkai [release yourself under the sun] summer equipment customized gift box was launched.; The Weibo hot topics, such as #Anessa Sun Love Alliance# and # Enjoy the Sunshine with Wang Junkai#, were created, which reached 100 million exposure.

Final Effect:: The sales on Tmall super category day increased 199% compared with the sales of the same period in 2018.; The growth of fans increased 15 times compared with the daily average.; It continued to hold a post of No. 1 in the transactions of single sunscreen product, single store and single brand.; The total exposure of the activities inside and outside the website exceeded 500 million.

Cases

Sulwhasoo JD Super Brand Day

Event Highlights:: Event -- The two sides held a high-level strategic release conference, dozens of mainstream media witnessed the contract signing, JD headquarters -- Pop-up store of Sulwhasoo.; Publicity -- 100+ media spread intensively outside the website, strong exposure inside the website was carried out with S+ level flow, stars interacted with the fans, and 100+ mainstream websites conducted PR reports.; Vision -- Exclusive new products for Valentine's Day, the reach of the precise crowd touched the pain point of direct consumption, promotion activities boosted the sales.

Final Effect:: The number of store fans has exceeded more than 1.9 million, and the fans contribution ratio is 32%.; 15 days after the opening of the store, the opening sales have broken through over 41 million yuan.; More than 170,000 users have participated in the interactive forwarding of star videos, and the online view is over 6.22 million.; The mainstream media inside and outside the website spread all over the Internet, and the exposure reached to 100 million users.