In September 2024, Obagi, a leading brand in efficacy skincare, officially partnered with Kunchi Group. The two parties will jointly promote Obagi's in-depth exploration and breakthrough in the Chinese market. Obagi, with its outstanding scientific research capabilities and the philosophy of "leading scientific skincare with professionalism," has won the trust of consumers worldwide. This partnership will further consolidate Obagi's leading position in China's cosmetics market.

As an industry pioneer in brand operation services, Kunchi Group will rely on its rich online and offline resources to help Obagi bring more innovative skincare solutions to domestic consumers and jointly open a new chapter in skincare.