Kunchi Group has always been committed to public welfare and the practice of social responsibility. As a vice-chairman unit of the Pudong New Area Federation of Industry and Commerce, the group has been donating to the Pudong New Area Glorious Cause Promotion Association in Shanghai since 2021, specifically to support the “Hand in Hand for Rural Revitalization—100 Enterprises Pairing with 100 Villages” corporate-village pairing assistance project. The group actively responds to and contributes corporate strength to the implementation of the poverty alleviation strategy.

As the Lunar New Year approached in 2022, Kunchi Group united in a heartwarming initiative. On January 25, the group held a “heartfelt” charity bazaar—Glorious Cause Charity Sale & New Year's Fair. Through this event, the group extended its care and support to the people in the paired regions, ensuring they could celebrate the New Year joyfully. All the group's employees actively participated, conveying heartfelt blessings through enthusiastic shopping and sending “priceless New Year's flavor” through meaningful actions. The group's senior executives also joined in by offering their favorite items for a “one-yuan auction,” sparking a bidding frenzy and contributing to the cause.

The proceeds from the sale and auction will be donated to the Pudong New Area Glorious Cause Promotion Association in Shanghai, specifically to support the corporate-village pairing assistance projects. While the goods have a price, love is priceless! With a dedicated heart for poverty alleviation and actions to help the needy, Kunchi's philanthropy is always on the move!