Duly founded in 1999, Kunchi Group has expanded its business to cover a full range of consumer brands including mom-infant, healthcare, fashion, food, etc after sustainable development for over two decades based on initial agency services for personal care and beauty makeup. In addition, Kunchi Group has also launched three self-owned brands, "Taurus Secret", "CYETUS" and "Tang Rouge".

Kunchi strives to realign its brand operation services towards both online and offline scenarios, and provide a variety of brands with full-process & multi-channel services on merchandising, operation planning and brand incubation from perspective of consumer insights, brand strategy development, creative design and content production, media promotion, store operation, pre-sales and after-sales services, customer relationship management, big data analysis and supply chain management.

With nearly 1,400 employees, Kunchi Group has so far rendered services to more than 200 brands in over 16 countries and regions, extending the scope of its business to cover not only the mainstream and emerging online channels, but also more than 5,000 offline stores located in over 300 cities.