About KUNCHI
Group Introduction

Kunchi Group was founded in 1999. After more than 20 years of development, it has expanded from providing agency services for personal care and beauty products to offering comprehensive brand operation services for consumer goods, including mother and baby products, health and wellness, fashion, and food.

Kunchi’s brand operation services cover both online and offline scenarios. We provide comprehensive, multi-channel product distribution, operation planning, and brand incubation services for brands. This includes consumer insights, brand strategy formulation, creative design and content production, media promotion, store operations, pre-sales and after-sales services, customer relationship management, big data analysis, and supply chain management.

With nearly 1,200 employees, Kunchi Group has served over 200 brands from more than 16 countries. Its operations not only cover mainstream and emerging online channels but also extend to over 10,000 offline stores located in more than 300 cities.

Our Vision

Create top-class excellent services worldwide
with an extraordinary focus on brand and technology

Team Values

Humanization

Expertise

Creativity

Execution

Diversity

Operation Strategy

Brand-oriented

Global

Digitized

Platform-based

Kunchi Team
The founder and the management team members come from well-known international and domestic companies, such as P&G, eBay, Lion, L'OREAL, Henkel, Shiseido, ISETAN, La Chapelle, etc.
International Advisory Team
The international advisory team consists of industry experts from the US and Japan.
Business services supplier
Strategic partners of the Group include PWC, AllBright Law Offices, Zhong Lun Law Firm, Mizuho Bank and other professional institutions including financial, legal and banking institutions.
Operating Map
KUNCHI Tokyo
Timeline
1999
1999/03  Large Heilongjiang established.
1999
1999/03  Large Heilongjiang established.
2011
2011/05  KUNCHI Shanghai established.
2011/06  Core brand service provider on JD.
2011/10  Shiseido Self-run Store opened on JD.
2011/10  Shiseido Flagship Store opened on Tmall.
2011
2011/05  KUNCHI Shanghai established.
2011/06  Core brand service provider on JD.
2011/10  Shiseido Self-run Store opened on JD.
2011/10  Shiseido Flagship Store opened on Tmall.
2012
2012/06  First 618 with daily sales revenue over 150 million RMB.
2012
2012/06  First 618 with daily sales revenue over 150 million RMB.
2013
2013/03  Official cooperation with Henkel Group.
2013/09  Official cooperation with Lion company.
2013
2013/03  Official cooperation with Henkel Group.
2013/09  Official cooperation with Lion company.
2015
2015/03  KUNCHI Hong Kong established.
2015/07  First-time winning Tmall 5-star Opertaor.
2015/09  Tianjin IT R&D Center established.
2015
2015/03  KUNCHI Hong Kong established.
2015/07  First-time winning Tmall 5-star Opertaor.
2015/09  Tianjin IT R&D Center established.
2016
2016/01  Large Investment Development(Shanghai) Co.,ltd established as headquarter of offline physical store business.
2016/02  Official cooperation with Amore Group.
2016
2016/01  Large Investment Development(Shanghai) Co.,ltd established as headquarter of offline physical store business.
2016/02  Official cooperation with Amore Group.
2016
2016/04  Galaxy Subsidiary established.
2016/06  Official cooperation with Casio company.
2016
2016/04  Galaxy Subsidiary established.
2016/06  Official cooperation with Casio company.
2016
2016/08  First-time winning Watsons HWB Best Agent Award.
2016/09  Mageek subsidiary established as a stand-alone company of marketing function.
2016/11  KUNCHI Japan established.
2016/12  Cooperation with Johnson Johnson.
2016
2016/08  First-time winning Watsons HWB Best Agent Award.
2016/09  Mageek subsidiary established as a stand-alone company of marketing function.
2016/11  KUNCHI Japan established.
2016/12  Cooperation with Johnson Johnson.
2017
2017/10  First-time signing general agency contract with ANGFA company.
2017/12  Official cooperation with COTY company.
2017
2017/10  First-time signing general agency contract with ANGFA company.
2017/12  Official cooperation with COTY company.
2018
2018/04  Shanghai IR R&D Center established.
2018
2018/04  Shanghai IR R&D Center established.
2019
2019/01  Official cooperation with Victorinox Group.
2019/04  Official cooperation with LOFT company.
2019/05  Founding council unit of “JD Beauty Alliance”.
2019/06  Kunmax Supply Chain (Changshu) Co.ltd., established.
2019
2019/01  Official cooperation with Victorinox Group.
2019/04  Official cooperation with LOFT company.
2019/05  Founding council unit of “JD Beauty Alliance”.
2019/06  Kunmax Supply Chain (Changshu) Co.ltd., established.
2019
2019/06  Changshu Kunmax New Retail Development Co.ltd., established.
2019/07  KUNCHI Digital Technology (Changshu) Co. Ltd., established.
2019/09  Liverpool Sino-German International Standard Research Center officially started.
2019
2019/06  Changshu Kunmax New Retail Development Co.ltd., established.
2019/07  KUNCHI Digital Technology (Changshu) Co. Ltd., established.
2019/09  Liverpool Sino-German International Standard Research Center officially started.
2020
2020/01  KunSmart Net Technology (Shanghai) Co. Ltd., established.
2020/05  Official cooperation with Nestle company.
2020/07  Official cooperation with P&G.
2020
2020/01  KunSmart Net Technology (Shanghai) Co. Ltd., established.
2020/05  Official cooperation with Nestle company.
2020/07  Official cooperation with P&G.
2020
2020/09  First self-owned brand “The Secret of Taurus” established.
2020/10  Official cooperation with LVMH Group.
2020/11  KUNCHI Group reorganized as a stock company.
2020
2020/09  First self-owned brand “The Secret of Taurus” established.
2020/10  Official cooperation with LVMH Group.
2020/11  KUNCHI Group reorganized as a stock company.
2021
2021/04  “The Secret of Taurus” official launched online.
2021/04  KUNCHI Innovation Academy officially unveiled.
2021/04  Operation service provider for Beauty Self-run System of Tmall Global.
2021
2021/04  “The Secret of Taurus” official launched online.
2021/04  KUNCHI Innovation Academy officially unveiled.
2021/04  Operation service provider for Beauty Self-run System of Tmall Global.
2021
2021/07  TikTok Business Unit established.
2021/07  Cooperation with Estee Lauder Group.
2021/09  KUNPARK Retail Base come into use in Changshu.
2021
2021/07  TikTok Business Unit established.
2021/07  Cooperation with Estee Lauder Group.
2021/09  KUNPARK Retail Base come into use in Changshu.
2022
2022/01 Collaborated with the Pudong New Area Glorious Cause Promotion Association to provide targeted funding for corporate-village pairing assistance projects.
2022/03 The Innovation Business Center was established.
2022
2022/01 Collaborated with the Pudong New Area Glorious Cause Promotion Association to provide targeted funding for corporate-village pairing assistance projects.
2022/03 The Innovation Business Center was established.
2022
2022/09 Kunzhi Supply Chain obtained dual ISO system certifications.
2022/10 Kunchi created the self - media IP "The Laoqian CEO in Tokyo," which broke through 100,000 followers.
2022
2022/09 Kunzhi Supply Chain obtained dual ISO system certifications.
2022/10 Kunchi created the self - media IP "The Laoqian CEO in Tokyo," which broke through 100,000 followers.
2023
2023/11 The subsidiary "Centaurus" under the Group was officially established.
2023
2023/11 The subsidiary "Centaurus" under the Group was officially established.
2024
2024/01 Charitable donations were made to the earthquake - affected areas in Gansu.
2024/02 The ESG Project Team of Kunchi Group was established.
2024/03 Formal cooperation with NARS began.
2024
2024/01 Charitable donations were made to the earthquake - affected areas in Gansu.
2024/02 The ESG Project Team of Kunchi Group was established.
2024/03 Formal cooperation with NARS began.
2024
2024/04 Kunchi Group made a strategic investment in Johnsmith.ai.
2024/08 Formal cooperation with OLAY began.
2023/11 The subsidiary "Centaurus" under the Group was officially established.
2024
2024/04 Kunchi Group made a strategic investment in Johnsmith.ai.
2024/08 Formal cooperation with OLAY began.
2023/11 The subsidiary "Centaurus" under the Group was officially established.
Honors
2025
Sixth Jingqi Digital Intelligence Case Competition - Pioneer Award for Marketing Efficiency Track
Plus more than 8 other honors
2024
Super Partner
Jingpai Starry Marketing Partner Certification
15th (2023-2024) Tiger Roar Award - Silver & Bronze
"Jing Excellence" Partner for Agency Operations
Wind ESG Rating - "AA" Level
Industry-Academia-Research-Application Base
Certificate of Donation to Gansus
Shanghai Workers' Pioneer
Changshu "Mom's Station" - Four Stars
Plus more than 25 other honors
2023
Excellence Award in the "Digitalization and Intelligence Empowerment of New Product High-Speed Growth" New Product Marketing Plan
Standing Director Unit of the Shanghai International Chamber of Commerce
H2 Jingpai Advertising Four-Star Certified Agent (Jingpai Star Marketing Partner)
JD Service Provider of the Year for Outstanding Agency Operations
JD Express Award for Exceptional-S Afterales Service
Pudong New Area Enterprise for Quality Staff Life - Three Stars
Shanghai Harmonious Labor Relations Achieving Enterprise
Starry Maternity Room - Three Stars
Demonstration Site for "Mom's Station" in Suzhou and Changshu
Demonstration Site for "Staff Book House" Construction in Changshu
Four-Star Union in Changshu
Plus more than 25 other honors