On August 15, a grand event focusing on the development of e-commerce was successfully held—China Europe International Business School (CEIBS) joined hands with Kunchi Group to organize the "Differences and Symbiosis—New Trends in US-China E-commerce Development" Marketing Innovation Seminar at the Kunchi Shanghai headquarters.

The seminar featured an impressive lineup, led by professors of marketing from the business school, with the participation of 12 renowned professors and experts from top global institutions, as well as front-line business professionals. Over 50 participants gathered together to share insights and knowledge.

The content of the seminar was cutting-edge and comprehensive, addressing core issues in the development of e-commerce in the US and China. It covered key topics such as Chinese brand marketing, platform differences, foreign brand operations in China, and cross-border exports of Chinese brands, providing an in-depth analysis of industry trends.

As the organizers, CEIBS and Kunchi Group aimed to create a high-level exchange platform to promote the integration of academic research and practical experience. Through activities such as headquarters tours, keynote speeches, and open discussions, the event provided participants with a feast of intellectual exchange and stimulated innovative development in the e-commerce field.