Kunchi Group was founded in 1999. After more than 20 years of development, it has expanded from providing agency services for personal care and beauty products to offering comprehensive brand operation services for consumer goods, including mother and baby products, health and wellness, fashion, and food.
Kunchi’s brand operation services cover both online and offline scenarios. We provide comprehensive, multi-channel product distribution, operation planning, and brand incubation services for brands. This includes consumer insights, brand strategy formulation, creative design and content production, media promotion, store operations, pre-sales and after-sales services, customer relationship management, big data analysis, and supply chain management.
Kunchi Group has served over 200 brands from more than 16 countries. Its operations not only cover mainstream and emerging online channels but also extend to over 10,000 offline stores located in more than 300 cities.
Create top-class excellent services worldwide
with an extraordinary focus on brand and technology
Humanization
Expertise,
Creativity,
Execution,
Diversity
Operation Strategy
Brand-oriented Global
Digitized Platform-based
Kunchi Team
The founder and the management team members come from well-known international and domestic companies,
such as P&G, EBay, Lion, L'OREAL, Henkel, Shiseido, ISETAN, La Chapelle, etc.
The international advisory team consists of industry experts from the US and Japan.
Strategic partners of the Group include PWC, AllBright Law Offices, Zhong Lun Law Firm, Mizuho Bank
and other professional institutions including financial, legal and banking institutions.
Operating Map
Timeline
1999
1999/03 March, Large Heilongjiang established.
1999
2011
2011/05 May, KUNCHI Shanghai established.
2011/06 June, core brand service provider on JD.
2011/10 October, Shiseido Self-run Store opened on JD.
2011/10 October,Shiseido Flagship Store opened on Tmal.
2011
2012
2012/06 June, first 618 with daily sales revenue over 150 million RMB.
2012
2013
2013/03 March, official cooperation with Henkel Group.
2013/09 September, official cooperation with Lion company.
2019/06 June,Changshu Kunmax New Retail Development Co.ltd., established.
2019/07 July,KUNCHI Digital Technology (Changshu) Co. Ltd., established.
2019/09 September,Liverpool Sino-German International Standard Research Center officially
started.
2019
2020
2020/01 January,KunSmart Net Technology (Shanghai) Co. Ltd., established.
2020/05 May,official cooperation with Nestle company.
2020/07 July,official cooperation with P&G.
2020/09 September,first self-owned brand “The Secret of Taurus” established.
2020
2020
2020/10 JOctober, official cooperation with LVMH Group.
2020/11 November,KUNCHI Group reorganized as a stock company.
2020
2021
2021/04 April,“The Secret of Taurus” official launched online.
2021/04 April,KUNCHI Innovation Academy officially unveiled.
2021/04 April,operation service provider for Beauty Self-run System of Tmall Global.
2021/07 July, TikTok Business Unit established.
2021
2021
2021/07 July,cooperation with Estee Lauder Group.
2021/09 September, KUNPARK Retail Base come into use in Changshu.
2021
2022
2022/01 Collaborated with the Pudong New Area Glorious Cause Promotion Association to provide targeted funding for corporate-village pairing assistance projects.
2022/03 The Innovation Business Center was established.
2022/09 Kunzhi Supply Chain obtained dual ISO system certifications.
2022/10 Kunchi created the self - media IP "The Laoqian CEO in Tokyo," which broke through 100,000 followers.
2022
2023
2023/11 The subsidiary "Centaurus" under the Group was officially established.
2023
2024
2024/01 Charitable donations were made to the earthquake - affected areas in Gansu.
2024/02 The ESG Project Team of Kunchi Group was established.
2024/03 Formal cooperation with NARS began.
2024/04 Kunchi Group made a strategic investment in Johnsmith.ai.
2024/08 Formal cooperation with OLAY began.
2024
Honors
Sixth Jingqi Digital Intelligence Case Competition - Pioneer Award for Marketing Efficiency Track
Plus more than 8 other honors
Super Partner
Jingpai Starry Marketing Partner Certification
15th (2023-2024) Tiger Roar Award - Silver & Bronze
"Jing Excellence" Partner for Agency Operations
Wind ESG Rating - "AA" Level
Industry-Academia-Research-Application Base
Certificate of Donation to Gansus
Shanghai Workers' Pioneer
Changshu "Mom's Station" - Four Stars
Plus more than 25 other honors
Excellence Award in the "Digitalization and Intelligence Empowerment of New Product High-Speed Growth" New Product Marketing Plan
Standing Director Unit of the Shanghai International Chamber of Commerce
H2 Jingpai Advertising Four-Star Certified Agent (Jingpai Star Marketing Partner)
JD Service Provider of the Year for Outstanding Agency Operations
JD Express Award for Exceptional-S Afterales Service
Pudong New Area Enterprise for Quality Staff Life - Three Stars
